Feeding Ally And Getting Fed In Return

Pop culture is instrumental in defining society to a large extent. Good or bad, it has definitely been a reckoning force. In the 70's, it was far different in impact than it is today. May be back then, much of how it influenced was still good as the delinquent forces had not yet crept into the picture. The number game had not been introduced and the advertisements and its relation to profit had not come into the party. Mass production of television sets was not heard of so the TRP game and number crunching was of course a distant thought. Thus all the nefarious forces that look into the profit roster without determining its impact on the society were largely not noticed then.

Soon with time, may be some time in the early 90's, television became a mass commodity inasmuch a single family felt the need to go for 2-3 sets, each aimed at fulfilling a particular taste of viewing. For instance, children might endorse more to an ice hockey or a baseball game and the youth may feel the need of shaking to Lady Gaga or Geri Halliwell. Elders can go for political debates and so on and so forth. Television channels by this time had understood how it could formulate new logic and ideas to create a new meter for the incumbent taste of the society. The hatch as we see now, the number game, the TRP introduction of this day was the byproduct of early 90's in this sense. It is to that time that the epicentral idea behind what's the governing logic was introduced.

Television channels were begun to be sought by advertisement groups and it was understood that smarter users of prime time could fetch ads at greater rates. Prime time occupancy by viewers depended on generating interest. Thus a jazz rendition was certain to have lesser impact than a Britney Spears dancing on stage with her bare essentials flipping out at least provocation. It meant that the very best of music by Elton John was definitely to be passed by ear piercing fads displayed by the new pop celebrities of the day.

Overall impact was such that the television channels had completely understood how they depended on the pop culture to make the most of the prime slot revenue. This necessitated spin doctors. Those who could change a whole storyline and those who could make sure that a top female pop celebrity seeing a girl meant that she was a lesbian. That a certain formula one driver of repute driving beyond the marker not only fetched three license points but a seemingly unending footage on the channels.

Overall requirement was to create news where there was none. Even the pop artists helped as much as they could. They still do and presently are responsible for converting nothing into something and from there on the channels take the bite and convert the story into something that fetches greater interest from the devoted audience. This reciprocal relation might have taken away from the collective psyche of the social individuals but it has certainly kept these two express engines churning.